Sale periods can often be hectic times for a retailer. Whether it’s the January sales or a summer blowout, it’s important to make sure your best deals are well-merchandised.
In our latest guide, we take you through how to merchandise during sale periods, with a few easy to follow tips and tricks to make sure your deals are displayed effectively to the customer.
Push Your Best Offers
It sounds basic but it’s important. Make sure your best offers are front and centre during busy sale periods. If you are offering huge reductions then they need to be the centrepiece of your store. Spending a little more time and effort on these key sale pieces could be the difference between a successful sale and a lacklustre one.
Make Sure The Deal Is Well Displayed
There’s no point in reducing your prices if you aren’t going to shout about it, so make sure the reduction is easily visible to customers. This is where your signage comes into play. Ensuring you have eye-catching signs is essential in displaying your deals effectively. Whether it’s a cable display system, display wallets or poster light boxes, stand out signage is a key ally during sale periods.
Quality Over Quantity
It can be easy to start reducing prices across numerous products, but sometimes it’s quality over quantity. Just a few good deals can help to sell other complementary products without the need for reductions. Plus, it means you can hone in on your deals the less you have, allowing you more time to spend on pushing your sale. Another benefit of a good deal is it can help draw in more new customers alongside your returning visitors, which can also help towards improving your brand awareness.
What Do People Want/Need?
Reducing the price of an item that your customer’s don’t really need or want right now isn’t an effective use of a sale period. Think of the time of year, what is it that people are looking for at this moment in time? Check news outlets and media sources, what are customers going to be demanding? For those offering clothing or garments, be sure to keep it seasonal. Freestanding store clothing racks can be a great help during sale periods when extra stock is needed on the shop floor.
Upsell Related Items Not In Sale
It’s not just your deals that you need to consider during a sale period. Think about the product you are offering, are there related items which go alongside this that could be upsold? These complimentary products don’t necessarily need to be reduced, simply promoting them in a way that shows the customers they work well alongside the reduced product is often effective enough to sell these other items at full price. Consider acrylic display blocks and risers to help push these related products.
Product Guides and Information
Offering product guidance and advice is not the only key in pushing your sale products but can also aid customer experience too. Ensuring they have all the information they need to use or take advantage of the product is key in offering a high level of customer service. Whether it’s a user manual or a how-to guide, this extra information could be the difference between a sale and a dissatisfied shopper. If you’re offering print-outs or brochures, consider leaflet display units for literature dispensing.
Keeping your key sale products at eye-level is a popular tactic in the retail world. Walk around the store as though you are the customer and locate the areas that shoppers first see when they enter your store or walk down an aisle. Ensure your best deals are situated in these locations to make sure your offers are displayed at eye-level and are easy to identify. Gridwall displays are great eye-level merchandising options, especially for small or intricate items.
It’s not just the shelving you need to consider, but good lighting is just as important when displaying your products during a sale. Your items aren’t going to look great sitting in a dark dingy corner of the store, so make you have effective lighting that not only puts the spotlight on your offers but compliments your store’s aesthetic too.
Remember to Rotate
Stock rotation is key in any retail setting, but when it comes to sale periods, you must look at your most popular sellers and push these too. It may be something that you didn’t think would be sought after, but go with it. If people are buying a particular item in droves then bring it front and centre.
It can become extra busy during sale periods, making it easy to forget about customer engagement. But during these hectic times, it’s important to ensure you are considering the in-store experience when it comes to your audience. Even if you can’t spend much time with them as you’d like to, there are other ways to engage with your shoppers. Placing iPads or tablets around your premises can be beneficial in keeping your customers engaged. Use them to display your website or key product information. Retail iPad holders and tablet stands can help when situating devices in your store.
Not In Stock? Check Online
Another benefit of using iPads or tablets in your store is offering customers the ability to buy online. If they can’t find the deal they are looking for in-store, offer the chance to check stock on your website via these devices. This can help retain customers, who might otherwise go elsewhere for their purchase so it’s worth considering placing tablets or touchscreen digital signage within your store.
Make sure your sale is well known to the public by promoting externally. Whether it’s buying ad space in the shopping centre or the local area, you must push your deals to the wider audience and not just passers-by. Social media is also a great tool in promoting your sale and spreading the word about your deals, so make sure you use it.
For more information on merchandising or any of our POS products, contact our team who will be more than happy to help you with your business needs.